Bath & Body Works Mother’s Day

In-store Marketing Campaign
One of my first marketing campaigns and the first major photoshoot that I ever directed. This came out very close to my concept and as a young designer was thrilled that we were able to keep the black & white photography, as the CEO had told me previously that Bath & Body Works would only have color photography. Heh, heh, heh.

Creative Direction:
Charles Wagner

Concept, Design & Photo Art Direction:
Michael Marucco