I’ve been working with Pure for over 15 years (yes, the logo looks like Beats by Dre, and yes I designed this first). It was really enjoyable to revisit the brand years later and give the brand a needed facelift, allowing us to focus on some of their stunning recent work. Maybe in a few years we will get to evolve their identity further, but for now we’ll just chill ’til the next episode.

Art Direction & Design:
Michael Marucco