SmartSearch

It’s always so satisfying to take concepts that on the surface may be a little corporate and bring some humanity to it. Smart search was having an issue with its visuals and needed to add in an easy-approachable tone to their brand.

It’s been such a joy to unlock the personality in their brand and I’m excited how this will evolve even further.

Art Direction + Design: Michael Marucco
Marketing Awesomeness: Olivia Hodkey