Bombshell Summer
As a core franchise, Very Sexy was positioned to embody confidence, and this season we emphasized this attitude with a bold color scheme. The launch highlighted structured support, elevated detailing, and a sleek aesthetic, reinforcing its role as a premium, fashion forward staple.
Art Direction + Design: Michael Marucco
Design: Camilo Munar, Erin Chen, Krista Quick, Callie Kant, Wil Cruz, Meggie Repp, Michelle Knoernschild, Suebee Craig
Copywriting: Elizabeth Nolan, Noelle Pareja
Body By Victoria
Positioned as an everyday essential, Body By Victoria focused on comfort driven design without sacrificing a refined silhouette. The launch emphasized seamless construction and lightweight support, framing the product as a reliable foundation piece within the core assortment.
Art Direction + Design: Michael Marucco
Design: Camilo Munar, Erin Chen, Krista Quick, Callie Kant, Wil Cruz, Meggie Repp, Michelle Knoernschild, Suebee Craig
Copywriting: Elizabeth Nolan, Noelle Pareja
Very Sexy Seduction
This limited edition bra introduced a more intimate layer to the Very Sexy franchise, shifting focus toward softness, lace, and emotional appeal. The creative leaned into mood and texture, expanding the line’s range while maintaining its core identity. The focus was the Emerald and black lace crown jewel, and was supported with an entire line of jewel toned intimate wear.
Art Direction + Design: Michael Marucco
Design: Camilo Munar, Erin Chen, Krista Quick, Callie Kant, Wil Cruz, Meggie Repp, Michelle Knoernschild, Suebee Craig
Copywriting: Elizabeth Nolan, Noelle Pareja
Bombshell Summer
With the release of a special color assortment of our Bombshell bra, we leaned into that impossible to ignore attitude. In Bombshell Summer, that energy spills into sunlight: bronzed skin, saturated color, and a campaign that pulses with heat, confidence, and a flirtatious edge
Art Direction + Design: Michael Marucco
Design: Camilo Munar, Erin Chen, Krista Quick, Callie Kant, Wil Cruz, Meggie Repp, Michelle Knoernschild, Suebee Craig
Copywriting: Elizabeth Nolan, Noelle Pareja
The Nakeds
We positioned The Nakeds in a cinematic and bold way to compliment the personality of the bra, with its animal prints and natural movement.
Art Direction + Design: Michael Marucco
Design: Camilo Munar, Erin Chen, Krista Quick, Callie Kant, Wil Cruz, Meggie Repp, Michelle Knoernschild, Suebee Craig
Copywriting: Elizabeth Nolan, Noelle Pareja
Knockout Push-Up
The launch of the Knockout Bra emphasized confidence, framing the it as a go-to for high-impact shape with a smooth, modern profile. We also supported all of the Push-Ups of Summer with this campaign through various channels including an interactive experience here.
Art Direction + Design: Michael Marucco
Design: Camilo Munar, Erin Chen, Krista Quick, Callie Kant, Wil Cruz, Meggie Repp, Michelle Knoernschild, Suebee Craig
Video: Carlo Vega, Dana Piazza
Copywriting: Elizabeth Nolan, Noelle Pareja
