Abercrombie Kids Back To School

I can’t tell you how satisfying this project was. We were challenged to make back to school different than most of our other campaigns, and just a simple idea of having the kids and have a world all drawn by chalk seemed so fun. However, it was quite a challenge to get leadership to sign off on a very dark blue background as our only set, since all of the chalk would be added later. But everyone stepped up and created some really fun situations and animations to really bring this season to life.

Design and Photo Direction: Michael Marucco, Coco Lloyd
Design: Katie English, Britni Sidoti, Jess McGinley, Adam Ebert
Photography: Bruce Asbury