A+F Summer

When I arrived at Abercrombie & Fitch, the brand was transitioning out of its recent, un inclusive brand positioning, and we were exploring the new direction of the brand by delving into its rich 125 year heritage. This was a fun season to explore our history and highlight the quality and care that goes into the clothing.

Design Art Direction: Michael Marucco
Photo Art Direction: Coco Lloyd
Design: Britni Sidoti, Jess McGinley, Adam Ebert