Abercrombie + Fitch Labor Day

This was when we started to bring in some really interesting interactivity to the site and telling seasonal stories in a “lookbook” type of way, which this brand hadn’t done much of in the past. Fun fact, I would direct a photoshoot at one of the same locations for another brand a few years later. 

Digital Art Direction: Michael Marucco
Photo Art Direction: Coco Lloyd
Design: Jess McGinley