A+F Fragrance Experience Concepts

Okay…I have to confess, this never got made. The red tape kind of thing. However, for a couple years Nicole and I played with ideas of how to bring mroe storytelling into the digital space for fragrance. We came up with some pretty fun ways to both navigate through the different personalities of the fragrances, as well as give cues to the fragrance notes of each.

Such fun creating this, it brings back good memories and worth showing our ideas at work.

Art Direction + Design: Michael Marucco
Merchandising Concept: Nicole Browder