A+F Editorial

Most people know the brand of Abercrombie and Fitch, but you know that it was originally a high-end outfitter in New York City, the go to place for outdoor gear back in the late 1800s. Some of their clients included Teddy Roosevelt, Ernest Hemingway, the Kennedys, and Amelia Earhart was kitted out with A+F on her trip across the Atlantic.

With such a wealth of history, we decided it was time to share some of those stories, along with spotlights on craftsmanship and inspiration, on the website.

Art Direction: Michael Marucco
Design: Jess McGinley, Britney Sidoti, Krista Quick