Bath & Body Works Mother’s Day

This was my first big photo shoot in New York, and I had to learn fast. Luckily, I had an amazing cast and crew to help bring my ideas to life. I loved having black-and-white photography that felt more personal, and less commercial. I also loved the “thread” of the purple ribbon that tied all of the store signage together.

And special thanks to Cari for showing me the ropes.

Art Direction + Design: Michael Marucco
Creative Direction: Charles Wagner
Direction Support:  Cari Spitzer